The Limitations in Using Publicity-Based Public Relations Tools Stem Primarily

question 148

Multiple Choice

The limitations in using publicity-based public relations tools stem primarily from the fact that

• A) marketers alter the length of publicity releases.
• B) publicity is never properly managed by media personnel.
• C) media personnel consider only unfavorable messages as newsworthy.
• D) it is time-consuming to convince media personnel that the information is newsworthy.
• E) media personnel control the content of the communication.

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Definitions:

Dream-Work

In psychoanalysis, the process by which the unconscious mind alters the content of dreams to make them less distressing and more palatable to the waking mind.

Neurotic Symptoms

Psychological symptoms that are in response to stress but the individual is still in touch with reality, such as anxiety or depression.

Freud

Refers to Sigmund Freud, an Austrian neurologist known for founding psychoanalysis.

George Herbert Mead

A sociologist and philosopher known for his work on symbolic interactionism, emphasizing the role of communication and symbols in social life.