In Establishing Sales Promotion Objectives, a Marketer Should Always

question 31

Multiple Choice

In establishing sales promotion objectives, a marketer should always

• A) concentrate on activities that will increase consumer demand.
• B) focus on consumers.
• C) focus on resellers.
• D) be defensive in the methods used.
• E) align objectives with the organization's overall objectives.

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Definitions:

Gender

Refers to your sense of being male or female and playing masculine and feminine roles as conventionally defined by your culture and society.

Life Expectancy

Is the number of years people are expected to live on average.

Infant Mortality

The death of children under the age of one year, with the rate being an important indicator of the overall health of a population.

Emotions

complex psychological states involving physiological arousal, expressions, and cognitive interpretations that influence behavior and decision-making.