In Many Instances the Most Appropriate Way for a Firm

question 81

Multiple Choice

In many instances the most appropriate way for a firm to cope with an event that leads to negative public relations is to

• A) discourage news coverage of the event.
• B) deny that the event occurred.
• C) facilitate news coverage of the event.
• D) hire a public relations firm.
• E) refrain from publicity that reports the event.

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Definitions:

Inflation Rate

The proportionate escalation in prices for goods and services within an economy during a specified time period.

Technological Advance

The improvement or innovation in technology, which contributes to increased productivity, efficiency, and potentially new products or services.

E-commerce

Buying and selling on the Internet.

Discounters

Retailers or sellers that offer goods and services at lower prices by reducing overhead costs and margins, often leading to high volume sales.