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You and a partner are planning to open a dollar discount store in your hometown. You plan to sell the majority of the items in the store for one dollar unit price. You have seen this concept work well in other cities, and you believe the demographics of your hometown are a good fit for this retail concept.
Which of the following types of customers are you expecting to frequent your store?
Opportunity Costs
The potential benefits or profits lost when choosing one alternative over another, representing the cost of forgone opportunities.
Rational Decision
A decision-making process that is based on making choices that result in the optimal level of benefit or utility for an individual.
Economic Payoff
The return or financial outcome received from an investment, decision, or policy, typically expressed in terms of profit or cost savings.
Behavioral Economics
A field of economic research that incorporates psychological insights into human behavior to explain economic decision-making.
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