Scenario 17

question 150

Multiple Choice

Scenario 17.1 Use the following to answer the questions.
The Toyota Motor Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
Refer to Scenario 17.1. Advertisements such as the one proposed above for the Camry and hybrid SUVs are most likely an example of

• A) product advertising.
• B) comparative advertising.
• C) competitive advertising.
• D) institutional advertising.
• E) reminder advertising.

Familiarize with the accounting treatment and journal entries related to fixed asset transactions.

Recognize the adjustments needed when changes occur in the estimated useful life or residual value of an asset.

Understand the concept and application of depletion in accounting for natural resources.

Identify and calculate different methods of depreciation for tangible assets.

---

Definitions:

Strategic Planning

A systematic process for envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Financial Resources

Assets in the form of cash, credit, and other investments available to a person or organization to fund its operations, projects, or investments.

Human Resources

Human Resources (HR) is the department within an organization that manages all matters related to employees, including hiring, training, benefits, and workplace culture.

Propagation Brief

A document or plan that outlines how information, trends, or marketing messages are to be spread across different channels or among target audiences.