Which of the Following Is the Best Example of Native

question 151

Multiple Choice

Which of the following is the best example of native advertising?

• A) The Old Spice man uses humor to promote Old Spice so the campaign goes viral on the Internet.
• B) Ben & Jerry's takes out an advertisement describing how their ice cream does not use GMOs and supports the humane treatment of cows.
• C) Fidelity Investments sponsors an article on the Forbes website that discusses whether to accept an employer's buyout offer.
• D) Red Bull sponsors the space jump of daredevil Felix Baumgartner as a way to generate publicity.
• E) Coca-Cola acts as the primary sponsor of this year's Special Olympics.

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Definitions:

Antisexuality

A stance or movement opposing or minimizing the importance of sexual activities and behaviors in human life.

Biphobic Marginalization

The exclusion or discrimination against bisexual individuals, stemming from stereotypes, prejudices, and fear of bisexuality.

Disciplinary Identity

The sense of belonging and identification with a specific academic discipline or field of study, shaped by its particular methodologies, norms, and community.

Homophobia

Prejudice or discrimination against individuals based on their real or perceived homosexuality.