If a Firm Fails to Address the Media and the Public

question 60

True/False

If a firm fails to address the media and the public during a major public relations crisis, it is likely rumors and misinformation will develop that could worsen the situation.

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Definitions:

Superstructure

A concept in Marxist theory referring to the cultural, ideological, and institutional structures built upon the economic base of society.

Infrastructure

The fundamental facilities and systems serving a country, city, or area, including transportation and communication systems, power plants, and schools.

Male Dominance

A societal structure where males possess the majority of power, dominating in positions of governmental leadership, ethical oversight, societal advantage, and ownership of assets.

Descent

A term used to describe the process of deriving ancestry or lineage, usually traced through parental lines which can be matrilineal, patrilineal, or bilateral.