An Advertising Platform Should Consist of Issues That Are Important

question 193

Multiple Choice

An advertising platform should consist of issues that are important to consumers. Selling features should be important to consumers and should be features that

• A) competitive products lack.
• B) can be seen easily in a photograph.
• C) are familiar concepts to those in the target market.
• D) competitive products have as well.
• E) are reasonably inexpensive to develop.

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Definitions:

Dopamine

A neurotransmitter involved in many functions, including reward, motivation, memory, attention, and even regulating body movements.

Atypical Antidepressants

A class of antidepressant medications that do not fit into the traditional categories of antidepressants and often have a unique mechanism of action.

Wellbutrin

A prescription medication used primarily to treat major depressive disorder and seasonal affective disorder by affecting certain chemicals in the brain.

Serotonin Potentiator

A substance or mechanism that enhances the activity or effect of serotonin, a neurotransmitter involved in mood regulation, appetite control, and sleep.