Paid Personal Communication That Attempts to Inform and Persuade Customers

question 123

Multiple Choice

Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called

• A) advertising.
• B) sales promotion.
• C) personal selling.
• D) target marketing.
• E) public relations.

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Definitions:

Carbene

A reactive molecule containing a carbon atom with two unshared electrons and bonded to two other atoms.

Diazomethane

A highly reactive, carcinogenic organic compound employed in methylating agents and as a precursor to carbenes; characterized by the formula CH2N2.

Carbene

A highly reactive molecule containing a carbon atom with two nonbonded electrons and bonded to two atoms typically forming a divalent species.

Relative Reactivity

A comparison of the reactivity rates of different substances under the same conditions, indicating how easily one substance reacts relative to another.