If During an Advertising Campaign a Certain Portion of Advertising

question 25

Multiple Choice

If during an advertising campaign a certain portion of advertising runs continuously, and then during specific periods additional advertising is used to intensify the level of communication, a(n) ____ media schedule is being used.

• A) beating
• B) alternating
• C) flighting
• D) continuous with emphasis
• E) pulsing

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Definitions:

Business Etiquette

Business etiquette encompasses the rules and conventions governing courteous and professional behavior in the business world.

Constructive Criticism

A form of feedback aimed at helping someone improve their actions or work by providing helpful suggestions rather than just pointing out flaws.

Soft Skills

Personal attributes that enable someone to interact effectively and harmoniously with other people.

Uptalk

A speech pattern where the speaker ends sentences with a rising intonation, often perceived as uncertainty or seeking affirmation.