An Ad's ____ Is Designed to Attract Readers' Attention and Develop

question 16

Multiple Choice

An ad's ____ is designed to attract readers' attention and develop interest so that they will read the entire advertisement.

• A) signature
• B) layout
• C) headline
• D) artwork
• E) subheadline

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Definitions:

Grand Larceny

A serious crime involving the theft of property or money above a certain value, exceeding the threshold that separates it from petty larceny.

Convicted

Found guilty of a crime in a court of law.

Felony

A serious crime, typically involving violence, regarded more severely than a misdemeanor, and punishable by imprisonment for more than one year or by death.

First-degree Felony

A classification of crime regarded as the most serious, carrying the harshest penalties, such as life imprisonment or death penalty in certain jurisdictions.