Measuring Effectiveness During a Campaign Is Usually Accomplished by Using

question 63

Multiple Choice

Measuring effectiveness during a campaign is usually accomplished by using

• A) pretests.
• B) posttests.
• C) consumer juries.
• D) inquiries.
• E) sales force surveys.

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Definitions:

Return On Equity

A measure of a corporation's profitability that reveals how much profit a company generates with the money shareholders have invested.

Du Pont Model

The Du Pont Model is a framework for analyzing a company's return on equity (ROE) by breaking it down into three components: profit margin, asset turnover, and financial leverage.

Net Profit Margin

A profitability metric indicating the percentage of revenue left as net income after all expenses, taxes, and costs have been subtracted.

Return On Assets

Return on assets (ROA) is a profitability ratio that measures how efficiently a company can manage its assets to produce profits during a period, calculated by dividing net income by total assets.