Darcy Presents an Identification Card at the Supermarket Checkout and Has

question 53

Multiple Choice

Darcy presents an identification card at the supermarket checkout and has a microcomputer attached to her TV. Information from both of these is sent to a research facility. Darcy is providing

• A) family behavior recording.
• B) individual consumer jury.
• C) single-source data.
• D) advertisement exposure data.
• E) detailed market research.

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Definitions:

Discrimination

The unjust or prejudicial treatment of different categories of people, often based on race, age, sex, or disability.

Prejudice

A preconceived opinion or judgment about someone or something that is not based on reason or actual experience; often related to negative or discriminatory beliefs.

Self-fulfilling Prophecy

A belief or expectation that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.

Ethnocentrism

Ethnocentrism is the belief in the superiority of one's own ethnic group or culture, often accompanied by a disregard or contempt for other cultures.