Brian Is Responsible for the Promotions and Public Relations of His

question 108

Multiple Choice

Brian is responsible for the promotions and public relations of his firm, which produces rubber tires. A recent development in technology may change the way in which the rubber for tires is produced, allowing it to be sourced from the roots of dandelion plants. Brian would like to have a story run on the evening news or in the local newspaper about this development, but he knows that this story is likely to be rejected by media personnel because the material is

• A) too long.
• B) written at too high a reading level.
• C) submitted by an organization that the media does not like.
• D) not persuasive enough.
• E) not newsworthy.

---

Definitions:

High Creativity

The capability to generate novel and valuable ideas or solutions within any domain of human activity.

Complex Ideas

Thoughts or concepts that consist of multiple interconnected elements or aspects.

American Psychological Association

A leading scientific and professional organization representing psychology in the United States, dedicated to advancing the creation, communication, and application of psychological knowledge to benefit society.

Bodily-Kinesthetic

A type of intelligence involving the capacity to manipulate objects and use a variety of physical skills.