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The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as
Market Share
The share of a market dominated by a specific company or product.
Large Firm
A corporation or business entity that operates on a large scale, typically characterized by a significant number of employees, operations in many locations, and sizable market power.
Invention
The creation of a new product, process, or method that has not previously existed.
Creative Destruction
The process through which new innovations lead to the demise of older technologies, promoting progress and economic growth.
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