Scenario 17

question 94

Multiple Choice

Scenario 17.2 Use the following to answer the questions.
The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the Internet. It currently serves over 1.9 million bank accounts.
Refer to Scenario 17.2. In 2008, Cal Ripken Jr., and State Farm teamed up to promote State Farm's national teen driver safety program. The marketing division at State Farm produced a one-page document that described the partnership, which was then published in several national newspapers and on the Internet. The document from State Farm is an example of ____, while the publication in the newspapers is an example of ____.

• A) public relations; publicity
• B) public relations; a news release
• C) publicity; advocacy advertising
• D) a news release; publicity
• E) publicity; a news release

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Definitions:

Screen Monitor

An electronic output device that displays information in pictorial form, usually used with computers.

Projecting

The act of extending outwards or forwards or the act of estimating or forecasting something based on current trends or data.

Posteroanterior

An orientation term in radiology indicating that an x-ray beam passes from the back to the front of the body.

Millicurie

A unit of radioactivity equal to one-thousandth of a curie, measuring the amount of radioactivity.