In Creating the Advertising Message, Which of the Following Is

question 93

Multiple Choice

In creating the advertising message, which of the following is not recommended when creating a slogan?

• A) The slogan should be short.
• B) The slogan should be retained for a long period of time.
• C) The slogan should be accompanied by a spokescharacter.
• D) The slogan should be backed by a large marketing budget.
• E) The slogan should be memorable.

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Definitions:

Emotional Response

The emotional reaction triggered by stimuli, which can vary widely among different individuals.

Insomnia

A sleep disorder characterized by difficulty falling and/or staying asleep, affecting a person's quality of life and health.

Consecutive Hours

Refers to hours that follow one directly after the other in a sequential manner.

Circadian Rhythm

The natural, internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.