A Public Relations Audit Is Used to Assess an Organization's

question 164

True/False

A public relations audit is used to assess an organization's image among its publics or to evaluate the effect of a specific public relations program.

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Definitions:

Portfolio's Total Value

The sum of all assets, including securities and cash, within an investment portfolio.

Particular Asset

Refers to a specific asset that is identifiable and distinguishable from other assets owned by an individual or entity.

Portfolio

A variety of investment assets including but not limited to stocks, bonds, commodities, and liquidity, with mutual funds and ETFs included.

Stocks and Bonds

Financial instruments where stocks represent ownership equity in a company and bonds are debt securities issued to investors.