A Car Dealership Is Switching How It Determines Its Advertising

question 128

Multiple Choice

A car dealership is switching how it determines its advertising appropriation. They are moving from an approach where they set their budget based on their projected revenue for the coming year to one in which it identifies the cost required to meet certain goals. They are switching from the _____ approach to the _____ approach.

• A) competitive-matching; arbitrary
• B) percentage-of-sales; competitive-matching
• C) competitive-matching; objective-and-task
• D) percentage-of-sales; objective-and-task
• E) arbitrary; competitive-matching

---

Definitions:

Independent Groups

A research design in which different groups of participants are assigned to experimental conditions, with each group exposed to a different level of the independent variable.

Power Steering

A system that uses hydraulic or electric assistance to reduce the effort needed to steer a vehicle.

Manual Transmission

A type of vehicle transmission that requires the driver to manually shift gears while driving.

Main Effects

The direct impact of an independent variable on a dependent variable in an experimental design, ignoring the effects of other variables.