The Difference Between Consumer Sales Promotion Methods and Trade Sales

question 99

Multiple Choice

The difference between consumer sales promotion methods and trade sales promotion methods is

• A) with consumer sales promotion, marketers try to persuade retailers to carry their products.
• B) with trade sales promotion, marketers focus on trading with consumers.
• C) consumer and trade sales promotions aim at retailers, but only trade sales promotions aim at wholesalers.
• D) consumer sales promotions focus on getting consumers to buy their products, whereas trade sales promotions focus on getting wholesalers and retailers to buy.
• E) trade sales promotions attempt to persuade people to buy at particular stores, whereas consumer sales promotions focus on persuading people to buy particular products.

---

Definitions:

Shares Outstanding

Shares outstanding refer to all shares currently owned by shareholders, including restricted shares owned by company insiders and share blocks held by institutional investors.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership in a corporation and gives holders voting rights and a share in the company's profits via dividends.

Paid-In Capital

Funds that shareholders contribute to a company in exchange for equity, beyond the par value of the shares.

Par Value

The face value of a stock or bond as stated by the issuing company, which does not necessarily reflect its market value.