The Maker of Huggies Diapers Is Developing a Media Plan

question 147

Multiple Choice

The maker of Huggies diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising

• A) reach.
• B) repetition.
• C) frequency.
• D) targeting.
• E) exposure.

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Definitions:

Using Sunscreen

The practice of applying a protective product on the skin to block harmful UV rays from the sun, reducing the risk of sunburn and skin cancer.

Committing Suicide

The deliberate act of taking one's own life.

Rapport

A close and harmonious relationship in which the people or groups involved understand each other's feelings or ideas and communicate well.

Underutilizing

The act of not making the most of something or using something to a lesser extent than is possible or optimal.