Any Marketing Tactic Used to Stimulate Wholesalers and Retailers to Carry

question 126

Multiple Choice

Any marketing tactic used to stimulate wholesalers and retailers to carry a producer's products and market those products more aggressively is a

• A) trade sales promotion method.
• B) point-of-purchase material.
• C) consumer sales promotion method.
• D) merchandise allowance.
• E) dealer loader.

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Definitions:

Conditioned Stimulus

A formerly neutral signal that, through linkage with an unconditioned stimulus, eventually elicits a conditioned reaction.

Classical Conditioning

A learning process where a neutral stimulus becomes associated with a meaningful stimulus, eliciting a conditioned response.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation paired with relaxation techniques.

Relaxation

The act or state of reducing tension or stress, often achieved through techniques such as meditation, deep breathing, or muscle relaxation exercises.