Scenario 16

question 176

Multiple Choice

Scenario 16.2 Use the following to answer the questions.
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods however, and have asked for your advice.
Refer to Scenario 16.2. The makers of Whizz considered a new promotional method for their product. A small box of Whizz was placed in the mailbox of college students as they came on campus in the fall. Along with the Whizz, the students received a coupon for $1.00 off their next purchase. They could receive another coupon for $3.00 off if they went online and emailed five friends at another college, telling them about Whizz. The friends could then go to a website and print a coupon for $2.00 off their next purchase. The sample boxes given to the college students are an example of ____, while the emails to the five friends are an example of ____.

• A) sales promotion; advertising
• B) sales promotion; personal selling
• C) publicity; sales promotion
• D) viral marketing; sales promotion
• E) sales promotion; viral marketing

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Definitions:

Tablets

Portable computing devices featuring a touch screen interface, larger than smartphones but smaller than laptops in size.

Speech Recognition Softwares

Speech recognition software is a type of application that converts spoken language into text, enabling hands-free typing and command input.

Find And Replace

A feature in word processing software that locates specific text and allows the user to substitute it with different text.

Built-In Styles

Predefined sets of formatting options available in word processors and design software to ensure consistency and efficiency in document creation.