Generally, Sales Promotion Attempts to Influence Consumers to Purchase Products

question 59

True/False

Generally, sales promotion attempts to influence consumers to purchase products but is not normally aimed at resellers.

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Definitions:

Cash Discount

A reduction in the invoice price offered by a seller to encourage early payment by the buyer.

Accounts Receivable

Money owed to a company by its customers for goods or services that have been delivered but not yet paid for.

Credit Extension

Credit extension is the process by which a lender provides funds or permits a borrower to purchase goods or services now with the promise to pay in the future.

Receivables Financing

A type of financing where a company uses its accounts receivable as collateral for a loan.