Which of the Following Is a Reason Why the Use

question 63

Multiple Choice

Which of the following is a reason why the use of sales promotion has increased dramatically?

• A) Customers are more responsive to advertising.
• B) Brand loyalty is increasing.
• C) Retailers are demanding greater promotional efforts from manufacturers to boost profits.
• D) Retailers are placing a stronger emphasis on long-term results versus short-term results.
• E) Customers are less responsive to personal selling.

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Definitions:

Decision-Critical Criteria

Key factors or standards that are essential in making a well-informed decision.

Pros And Cons

The advantages and disadvantages of a particular decision or course of action.

Promising Option

An option that appears likely to lead to success or a desirable outcome based on current information and judgement.

Preconceptions

Pre-existing opinions or beliefs formed before having sufficient evidence or experience, often influencing perception and judgment.