Which of the Following Is True About Sales Promotion

question 161

Multiple Choice

Which of the following is true about sales promotion?

• A) It is often used to replace advertising and personal selling because of its effectiveness.
• B) It is the least expensive of all promotional efforts and is used to replace personal selling.
• C) It encompasses all promotional activities other than personal selling, advertising, and public relations.
• D) It is the most expensive of all promotional efforts and is therefore rarely utilized as promotion.
• E) It has become more important to target sales promotion at consumers than at resellers.

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Definitions:

Tax Burdens

The financial strain placed on individuals or businesses by the requirement to pay taxes, often described in terms of its impact on economic wellbeing.

Financial Crisis

A situation in which the value of financial institutions or assets drops rapidly, leading to a loss of wealth and uncertainty in financial markets.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, leading to a learned response.

Respondent Behavior

Respondent behavior refers to automatic responses elicited by specific stimuli, often seen in classical conditioning scenarios.