In Order to Show Consumers How Well Its Blenders Work

question 106

Multiple Choice

In order to show consumers how well its blenders work and to stimulate sales, Vitamix often sets up temporary booths in stores where they have someone using the blender in a variety of ways. This is an example of

• A) point-of-purchase material.
• B) a demonstration.
• C) a premium.
• D) a free sample.
• E) a merchandise allowance.

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Definitions:

Design Elements

The fundamental components used in visual designs, such as color, shape, line, texture, space, form, and value.

Context Dimensions

Various aspects or factors that provide background or environment for analysis, understanding, or decision-making in a situation.

Website Visitor

An individual who visits a website, potentially to gather information, make a purchase, or engage with content.

Online Customer Experience

The overall impression and satisfaction a customer has when interacting with a business or brand digitally, across various online touchpoints.