A Consumer Jury Is a

question 180

Multiple Choice

A consumer jury is a

• A) group of consumers who have purchased the product before and can evaluate its effectiveness.
• B) panel of existing or potential buyers of the advertised product brought together to pretest an advertising message.
• C) panel of buyers who review and evaluate an advertising message after it has been circulated in certain regions.
• D) group of consumers who determine whether or not other consumers have been treated fairly by companies.
• E) panel of consumer experts who rank the effectiveness of advertisements.

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Definitions:

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Systematic approaches to gathering data and conducting experiments in order to provide reliable and valid results in scientific inquiry.

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A multidisciplinary study of how people change and grow over the course of their life.

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