Isabella Is a Product Manager for the Container Store, a Retailer

question 130

Multiple Choice

Isabella is a product manager for The Container Store, a retailer of plastic bins and other storage containers. Sales have been declining in the past nine months and her management team is pressuring her to compete based on price discounts. However, Isabella is aware of the dangers associated with engaging in price competition. She knows that competitors can also change prices quickly and aggressively, which can result in a(n) ____ that will be harmful to both companies.

• A) reduction in cost
• B) price war
• C) competitive game
• D) industry collapse
• E) advertising battle

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Definitions:

Goal Accomplishment

The successful achievement of a task or objective that has been set.

Constructive Conflict

A type of disagreement that is managed in a way that leads to mutual growth and problem-solving.

Incremental Theories

Beliefs that abilities and intelligence can grow and develop with time and practice.

External Environment

All elements outside of an organization that can potentially affect its performance or operations.