Which of the Following Statements About Nonprice Competition Is False

question 62

Multiple Choice

Which of the following statements about nonprice competition is false?

• A) Companies that use nonprice competition do not need to keep track of their competitor's prices.
• B) A company must be able to distinguish its brand through some unique feature in order to successfully engage in nonprice competition.
• C) A firm using nonprice competition can build loyalty to both its company and its products.
• D) When using nonprice competition, a company should promote the distinguishing characteristics of its brand.
• E) Buyers must view the distinguishing characteristics of a product offered through nonprice competition as being important.

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