To Gain Market Share, When Hyundai First Entered the U

question 188

Multiple Choice

To gain market share, when Hyundai first entered the U.S. car market it did so with a comparatively low pricing strategy. One of the negative side effects of making this pricing decision is

• A) a negative impact on consumers' perceptions of quality.
• B) difficulty lowering the prices later.
• C) a high return on investment level affecting tax balances owed.
• D) poor survival chances.
• E) higher developmental costs.

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