Which of the Following Statements Is True About Customers' Interpretation

question 36

Multiple Choice

Which of the following statements is true about customers' interpretation and response to price?

• A) An internal reference price is a comparison price provided by others such as friends and relatives.
• B) An external reference price is a price developed in the buyer's mind through experience with the product.
• C) Prestige-sensitive customers are concerned about both the price and quality aspects of a product.
• D) At times, customers interpret a higher price as higher product quality.
• E) Customers do not consider the resources required to maintain a product after purchase.

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Definitions:

Antisocial Personality Disorder

A long-standing mental disorder involving a consistent pattern of neglecting or violating others' rights.

Biological Factors

Aspects relating to biology that influence an individual's characteristics, behavior, or health, including genetics, brain chemistry, and physical health conditions.

DSM-5 Criteria

The diagnostic criteria outlined in the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders, used as a standard classification of mental disorders.

Oppositional Defiant Disorder

A behavioral disorder in children characterized by constant disobedience, hostility, and defiance towards authority figures.