LaTonya Horton Works for the Spurs Organization and Is Responsible

question 156

Multiple Choice

LaTonya Horton works for the Spurs organization and is responsible for managing ticket sales. She knows that ticket price and season ticket packages are related to consumers' interest in purchasing tickets and she tries to price individual tickets and packages at the level where ticket sales and profitability are maximized for the Spurs home games. LaTonya typically tests the _______ of demand by creating special events or special sales where she adjusts the price of tickets so she can determine the best price that maximizes profitability for the organization.

• A) price elasticity
• B) quantity
• C) feasibility
• D) sensitivity
• E) fluctuation

---

Definitions:

Stimulus Energies

Various forms of energy, such as light, sound, or heat, that can be detected by sensory organs and interpreted by the nervous system.

Sensory Input

Information received by the sensory organs and transmitted to the brain for processing.

Neural Activity

The electrochemical actions and reactions that occur within the nervous system, including brain functions and nerve signaling.

Fluid Intelligence

The aspect of intelligence involving the ability to reason quickly and to think abstractly, often considered independent of learning, experience, and education.