The Pricing Strategy Most Likely to Succeed in Emerging Markets

question 96

Multiple Choice

The pricing strategy most likely to succeed in emerging markets is:

• A)very low prices that everyone can afford-large volume makes up for low margins.
• B)premium pricing only-establish the image of quality and save money on not having to adapt the product for local sale.
• C)cater to the growing middle class and raise prices as income goes up.
• D)saturate all price points with different products and make money at all levels.
• E)All of the above are equally viable.

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Definitions:

Southern Democrats

Members of the Democratic Party in the southern United States, historically associated with the defense of slavery pre-Civil War and support for segregation and Jim Crow laws post-Civil War.

1858 Senatorial Campaign

Notable for the series of seven debates between Abraham Lincoln, the Republican candidate, and Stephen A. Douglas, the Democratic nominee, focusing on the issue of slavery in America.

Wealthy Easterner

An individual, often described in historical or cultural contexts, who resides in the eastern part of the United States and possesses significant wealth or social status.

Political Track

A course of action or strategy employed in the domain of politics, often referring to a specific policy or series of political maneuvers.