Push Strategies

question 1

Multiple Choice

Push strategies:

• A)are less viable in emerging markets than pull strategies.
• B)are never used in emerging markets because channels are in disarray.
• C)work well in many countries because of the enormous channel power of distributors.
• D)result in the MNC being cheated because channel members keep the incentives for themselves.
• E)never reach consumers.

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Definitions:

Productivity

A measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.

Human Capital

The skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.

Physical Capital

Tangible assets such as buildings, machinery, and equipment used in the production of goods and services.

Productivity

The efficiency with which input resources are converted into outputs, often measured as output per hour worked.