As a Branding Strategy, _____ Is Especially Attractive to MNCs

question 42

Multiple Choice

As a branding strategy, _____ is especially attractive to MNCs that face well-entrenched incumbent brands in the markets they plan to enter.(This overcomes the problem of shelf-space denial.)

• A)domestic branding
• B)national branding
• C)manufacturers branding
• D)store branding or private labeling
• E)service labeling

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Definitions:

Discounting Principle

A concept in social psychology that suggests when there are multiple possible causes for a behavior, less significance is given to any single cause.

Correspondent Inference

An inference about a person's disposition or character based on observed behavior, especially when the behavior is freely chosen.

Consensus Effect

The tendency for people to overestimate the extent to which others share their views, beliefs, and experiences.

Self-Perception Theory

A theory suggesting that individuals determine their attitudes and preferences by observing their own behavior and the circumstances in which it occurs.