When Gabriella Logs on to Dell's Website, She Sees a Notebook

question 65

Multiple Choice

When Gabriella logs on to Dell's website, she sees a notebook model priced well below $1,000. As she continues through the site to view the other options, she realizes the first one she saw was the cheapest model available, but she of course wants more features. Dell is utilizing

• A) bait and switch.
• B) price lining.
• C) captive pricing.
• D) penetration pricing.
• E) bait pricing.