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How Can a Marketer Use Product Quality as a Pricing

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How can a marketer use product quality as a pricing objective to influence purchasing decisions?


Definitions:

Bad-Check Statute

Laws that penalize individuals who knowingly write checks from a bank account without sufficient funds.

Drawee Bank

The bank upon which a check is drawn, responsible for paying the check amount to the bearer or designated payee.

Drawer

The party who draws a draft, that is, the party who orders that the money be paid.

Payee

The party named in a note or draft to whom payment is to be made.

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