Scenario 20

question 128

Multiple Choice

Scenario 20.1 Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
Refer to Scenario 20.1. Ray-Ban's plan of gathering information about the other brands sold in department stores, including their prices, would most likely be used in a ____ basis for pricing.

• A) cost
• B) competition
• C) demand
• D) customer
• E) market

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Definitions:

Sole Proprietorship

A business structure in which a single individual both owns and operates the business, bearing full responsibility for its debts and obligations.

Automatic Dissolve

A process by which a company or partnership ends its existence without formal action or legal proceedings due to predetermined conditions being met.

Transfer to Heirs

The process by which ownership of property or assets is legally passed from a deceased person to their designated inheritors or next of kin.

Metro Delivery

A service focused on the fast and efficient transportation of goods within metropolitan or urban areas.