Marketers Must Take Steps to Make Sure That the Pricing

question 113

Multiple Choice

Marketers must take steps to make sure that the pricing objectives they set are consistent with the organization's ____ objectives and ____ objectives.

• A) advertising; marketing
• B) overall; marketing
• C) marketing; promotional
• D) overall; promotional
• E) overall; revenue

---

Definitions:

Paid Impressions

The measure of the number of times an advertisement or sponsored content is displayed, for which the advertiser pays a fee per display or impression.

Influential

Possessing the power to impact or change opinions, behaviors, or outcomes.

3M Model

A marketing concept that stands for Market, Message, and Medium, focusing on targeting the right audience (Market) with a persuasive message (Message) through the most effective channels (Medium).

Megaphone Approach

A communication strategy that employs a one-way broadcasting method, akin to speaking through a megaphone, where messages are sent from one source to many receivers without expecting direct feedback.