When Sharp First Introduced Its Line of Graphing Calculators, It

question 148

Multiple Choice

When Sharp first introduced its line of graphing calculators, it set the price quite high; it has lowered the price as competitors have entered the market. The pricing strategy initially used by Sharp is called

• A) customary pricing.
• B) odd-even pricing.
• C) penetration pricing.
• D) price skimming.
• E) prestige pricing.

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Definitions:

Cashed Check

A check that has been presented to a bank or financial institution and exchanged for the equivalent amount in cash, indicating the check has been successfully processed.

Presentment Warranty

A guarantee made to the person who accepts or pays a negotiable instrument that certain facts are true as of the date of its transfer.

Alteration

A change or adjustment made to something, which can modify its appearance, function, or condition.

Charge Account

An arrangement allowing customers to purchase goods or services on credit and settle the balance periodically, without immediate payment at each transaction.