Scenario 20

question 43

Multiple Choice

Scenario 20.1 Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
Refer to Scenario 20.1. Given Ray-Ban's plan for positioning the new sunglass line, they should use a ____ strategy when introducing their new product.

• A) promotional
• B) penetration
• C) price-skimming
• D) reference
• E) secondary-market

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Definitions:

Depleted Water

Water resources that have been significantly used up or reduced, commonly due to human consumption, pollution, or climate change.

Algae Blooms

Rapid increase in the population of algae in aquatic ecosystems, often due to excess nutrients, which can deplete oxygen and harm aquatic life.

Inorganic Plant Nutrients

Minerals required by plants for growth that do not contain carbon, including elements like nitrogen, phosphorus, and potassium.

Organic Wastes

Biodegradable waste that comes from plants or animals, often used for composting or as a renewable energy source through biomass conversion.