In an Advertising Message, the Original Slogan Was "Body by Fisher

question 6

Multiple Choice

In an advertising message, the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of the following constraints on international promotion?

• A)language barriers
• B)advertising regulations
• C)cultural constraints
• D)local attitudes toward advertising
• E)poor media infrastructure

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Definitions:

Second-Mover

A business strategy where a company follows the lead of the first entrants in a market rather than pioneering a new product or service.

Strategic View

An approach to decision-making that takes into account the broader implications and outcomes of actions, often considering the long-term objectives.

First Move

A strategy or action taken by a player or participant before anyone else in a game or competitive scenario.

Commit

A promise or firm decision to do something.