If an Advertiser Uses Field Experiments (Such as Systematically Manipulating

question 107

Multiple Choice

If an advertiser uses field experiments (such as systematically manipulating the spending amount in different areas within the country to measure the impact of advertising on the brand's awareness, sales volume, and market share) to adjust budget expenditures, they are probably using the _____ method of budgeting for advertising expense.

• A)percentage of sales
• B)competitive parity
• C)all-you-can-afford
• D)objective-and-task
• E)marginal increment

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