A Good Case Can Be Made for Standardizing an Ad

question 59

Multiple Choice

A good case can be made for standardizing an ad campaign in the international marketplace.All of the following would be good, justifiable reasons for standardization except:

• A)scale economics.
• B)consistent image.
• C)government regulation.
• D)global consumer segments.
• E)creative talent.

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Definitions:

Consumer Price Index

An index measuring the change in price of a standard basket of goods and services, reflecting the cost of living.

GDP Price Index

A measure that reflects the prices of all goods and services included in the Gross Domestic Product, indicating the overall level of inflation or deflation in the economy.

Price Level

An indicator of the typical cost of products and services within an economy at a specific time.

Price Level

An indicator that measures the average of current prices across the entire spectrum of goods and services produced in the economy.