If Promotional Dollars Are Aimed at the End-User, Then the Strategy

question 58

Multiple Choice

If promotional dollars are aimed at the end-user, then the strategy is described as being a _____ strategy.

• A)push
• B)pull
• C)conventional
• D)vertical
• E)horizontal

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Definitions:

Gambling Addiction

A disorder characterized by the uncontrollable urge to gamble, leading to significant personal, social, and financial problems.

Conditional Positive Regard

Acceptance and love that are contingent upon a person behaving in certain ways or meeting certain conditions.

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology and developed client-centered therapy.

Psychoticism

A personality pattern typified by aggressiveness and interpersonal hostility, and in the context of mental illness, can refer to a tendency towards psychosis.