If Promotional Dollars Are Aimed at the Middlemen, Then the Strategy

question 87

Multiple Choice

If promotional dollars are aimed at the middlemen, then the strategy is described as being a _____ strategy.

• A)push
• B)pull
• C)conventional
• D)vertical
• E)horizontal

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Definitions:

Empowerment

The process of giving individuals or groups the authority and resources to make decisions, take action, and contribute to their success and the success of the organization.

Rewards

Rewards are the benefits, monetary or otherwise, given to individuals or groups for their performance or for achieving specific goals, intended to motivate and reinforce desired behaviors.

Decisions

The act of making choices or conclusions after considering different options or information.

Political Savvy

The skill of understanding and navigating complex social or organizational politics to achieve goals.