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A _____ program goes one step further since it is a system of active promotional management that strategically coordinates global communications in all of its component parts both horizontally (country-level) and vertically (promotion tools) .
Fixed Ratio Schedule
A type of reinforcement schedule in behavioral psychology where a response is reinforced only after a specified number of responses.
Variable Interval Schedule
A reward system where a response is given a reward after a random duration of time.
Fixed Interval Schedule
A schedule of reinforcement where rewards are given after a set period of time passes, regardless of the number of responses.
Reinforcement Schedules
In operant conditioning, the rule that is used to determine when and how frequently an action should be reinforced.
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