A Good Case Can Be Made for Standardizing an Ad

question 59

Multiple Choice

A good case can be made for standardizing an ad campaign in the international marketplace.All of the following would be good, justifiable reasons for standardization except:

• A)scale economics.
• B)consistent image.
• C)government regulation.
• D)global consumer segments.
• E)creative talent.

Differentiate between tangible/intangible rewards and intrinsic/extrinsic benefits.

Know when to use indirect or direct order in organizing information for persuasive messages.

Learn techniques for gaining reader attention at the beginning of sales messages.

Comprehend the steps in creating a persuasive message and utilize common-ground persuasion.

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Definitions:

Hypnotist

A person skilled in hypnosis, the practice of inducing a trance-like state to increase the subject's suggestibility.

Automatically

Occurring or operating in a way that is independent of conscious control or decision.

Temporarily Deaf

A temporary loss of hearing, which can be caused by various factors such as exposure to loud noise, infections, or blockages.

Hypnotized

A state of highly focused attention or concentration, often associated with relaxation and heightened suggestibility.