If Promotional Dollars Are Aimed at the End-User, Then the Strategy

question 58

Multiple Choice

If promotional dollars are aimed at the end-user, then the strategy is described as being a _____ strategy.

• A)push
• B)pull
• C)conventional
• D)vertical
• E)horizontal

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Definitions:

Department Store Branch

A subsidiary location of a major department store, often found in different cities or areas from the main store.

Retail Image

The perception that consumers have of a retail store, influenced by its branding, service quality, and overall shopping experience.

Shopper's Mind

Refers to the psychology and decision-making processes of consumers as they engage in the act of shopping, including motivations and behaviors that influence their purchase decisions.

Product Mix

The complete set of products and services offered by a company to meet customer needs and maximize market coverage.